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The fourth step is to customize your copy for each segment and persona. Your copy is the text that you use on your landing page to communicate your offer, benefits, and call to action. You need to make sure that your copy is tailored to each segment's language, tone, and style, and that it resonates with their emotions and desires. You can use different techniques to personalize your copy, such as using the segment's name, addressing their specific problems or questions, using testimonials or social proof from similar customers, or creating urgency or scarcity. For example, you can use a headline like "How to Cook Healthy Meals for Your Family in 30 Minutes or Less" for the busy mom persona, and a headline like "How to Master the Art of French Cuisine in 4 Weeks" for the professional chef persona.
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